Launch the solution.Skip the years of building it

Your clients may already be asking for more flexibility. Your sales team may already see the opportunity. What usually slows the move is infrastructure.

Lirvion gives benefits organizations, payroll companies, HR platforms, brokers, and strategic partners a path to launch a market-facing ICHRA (CHOICE Arrangement) offering while Lirvion provides the administrative infrastructure behind it.

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What you actually have to build: building it yourself versus launching with Lirvion

The opportunity is real. Building the infrastructure is the hard part

Launching an ICHRA offering can sound simple from the outside. The complexity appears underneath. Each workflow creates another system decision, another process, and another place where manual work can multiply.

Nine infrastructure workflows around a central "Build it yourself?" decision: employer setup, eligibility, enrollment, coverage verification, premium activity, ongoing administration, reporting, and support

Go to market without starting at zero

Building a benefits-administration platform from scratch can require product design, engineering, compliance work, workflow development, implementation processes, support structures, and continuous maintenance. That can delay the actual market opportunity. A platform-based model changes the equation. The strongest launch strategy is often the one that removes unnecessary building.

  • Start With an Administrative Foundation. Use an existing ICHRA administration environment rather than assembling every workflow independently.

  • Build Around Your Market. Focus internal attention on the employers, brokers, or clients your organization already knows how to reach.

  • Add Capability Without Rebuilding Everything. Extend the offering without turning the organization into a software-development company.

  • Move From Strategy to Execution. Create a clearer path from “we should offer ICHRA” to “we can bring an ICHRA offering to market.”

Keep the relationship. Lirvion runs the administration behind it

A new benefits offering should strengthen the relationship your organization already owns. Not push the client somewhere else. Your organization can stay at the center of the employer relationship while Lirvion provides the administrative environment supporting eligibility, enrollment, coverage verification, premium activity, and ongoing administration.

Employer Relationships

Keep your organization at the center of the client conversation.

Broker Relationships

Support distribution through the broker relationships that already drive growth.

Administrative Infrastructure

Use Lirvion as the administrative platform supporting the recurring workflows behind the arrangement.

Scalable Delivery

Build a repeatable market-facing model without creating a new manual process for every employer.

Employer Relationships

Keep your organization at the center of the client conversation.

Broker Relationships

Support distribution through the broker relationships that already drive growth.

Administrative Infrastructure

Use Lirvion as the administrative platform supporting the recurring workflows behind the arrangement.

Scalable Delivery

Build a repeatable market-facing model without creating a new manual process for every employer.

Every workflow you avoid building is time you can spend selling

A serious ICHRA offering needs more than a landing page and a sales deck. The administration still has to work after the employer says yes. That can include:

Your ICHRA offering supported by seven administrative workflows: employer setup, eligibility management, enrollment workflows, coverage verification, premium activity, ongoing administration, and reporting and review.

Expand the offering without diluting the business

Benefits organizations often already have the relationships, distribution, and market knowledge. What they may not want is another internal technology build or a new administrative function to construct from zero. An established administrative foundation can make it easier to add ICHRA capability while keeping the organization focused on what it already does well.

Protect the Relationship

Keep the employer connection close.

Add Another Strategic Option

Give clients another path when traditional group coverage is no longer the right fit.

Support More Complex Conversations

Bring a credible administrative model behind the strategy being recommended.

Create a Repeatable Model

Make it easier to bring the offering to more employers without rebuilding the infrastructure for each one.

Protect the Relationship

Keep the employer connection close.

Add Another Strategic Option

Give clients another path when traditional group coverage is no longer the right fit.

Support More Complex Conversations

Bring a credible administrative model behind the strategy being recommended.

Create a Repeatable Model

Make it easier to bring the offering to more employers without rebuilding the infrastructure for each one.

Add benefits capability without becoming the benefits administrator

Payroll, HR, and PEO organizations already sit close to the workforce. That creates a natural opportunity to expand the employer relationship. But adding an ICHRA offering does not mean those organizations need to become the ICHRA administrator or build every administrative workflow themselves. The partner can remain focused on the employer relationship and market-facing offering while Lirvion provides the administrative platform behind it.

  • 01

    Extend the Employer Value Proposition

    Add another benefits capability to the conversation.

  • 02

    Keep the Core Business Focused

    Avoid turning internal teams into a newly built ICHRA administration function.

  • 03

    Connect Workforce Context

    Bring relevant employee and workforce information closer to the benefits workflow.

  • 04

    Support Growth

    Use a more repeatable model as the employer book expands.

A new market term should not require a new infrastructure strategy

As of September 2026, CMS uses CHOICE Arrangement terminology in employer-facing guidance for ICHRA.

For organizations launching or expanding an ICHRA offering, that terminology shift does not change the fundamental infrastructure challenge. Employers still need administration around eligibility, enrollment, coverage verification, premium activity, and ongoing support.

The label can evolve. The infrastructure still has to perform. Build for the administrative reality — not just the terminology.

A new market term should not require a new infrastructure strategy

Put your brand forward. Keep Lirvion behind the administration

A market-facing ICHRA offering should fit naturally into the employer or broker relationship your organization has already built. Depending on the partnership model, employer- and broker-facing experiences may be branded or co-branded while Lirvion remains the administrative platform supporting the arrangement.

Branded Employer Experience

Create a more consistent employer-facing experience where the selected partnership model supports it.

Branded Broker Experience

Support broker-facing relationships through an appropriately aligned experience.

Infrastructure Behind the Brand

Let the market-facing experience support your relationship while Lirvion provides the administrative platform underneath it.

Consistent Market Presence

Keep the offering closer to the way your organization already goes to market.

Branded Employer Experience

Create a more consistent employer-facing experience where the selected partnership model supports it.

Branded Broker Experience

Support broker-facing relationships through an appropriately aligned experience.

Infrastructure Behind the Brand

Let the market-facing experience support your relationship while Lirvion provides the administrative platform underneath it.

Consistent Market Presence

Keep the offering closer to the way your organization already goes to market.

Your brand can lead the experience without requiring your organization to become the administrator

Your new offering should answer five questions clearly

Who owns the employer relationship?Who provides the administration?How are employees supported?What happens when the workforce changes?Can the model scale beyond the first few employers?

If those answers are unclear, the launch is not ready. A stronger model defines the relationship, the administrative responsibilities, and the workflow before growth exposes the gaps.

What does it mean to launch your own ICHRA solution?

Launching your own ICHRA solution means bringing an employer-facing ICHRA offering to market under your organization’s relationship, distribution, or brand while using Lirvion as the underlying administrative platform. It does not require the partner to build its own administration technology or become the ICHRA administrator. Depending on the partnership model, the offering can include:

Employer Relationship

Keep the partner’s organization central to the client relationship.

Enrollment Support

Connect employees with the appropriate individual coverage process.

Ongoing Administration

Support recurring employer and employee changes after launch.

Premium Administration

Maintain visibility into premium activity and related employee records.

Employer Distribution

Use existing distribution or relationships to bring employers into the offering.

Coverage Verification

Maintain required coverage-related information within the administrative workflow.

Eligibility Administration

Use Lirvion’s administrative environment to support employee classes, status changes, and eligibility-related workflows.

Branded Experience

Present the market-facing experience in a way that supports the applicable partner model while Lirvion remains the underlying administrative platform.

Employer Relationship

Keep the partner’s organization central to the client relationship.

Enrollment Support

Connect employees with the appropriate individual coverage process.

Ongoing Administration

Support recurring employer and employee changes after launch.

Premium Administration

Maintain visibility into premium activity and related employee records.

Employer Distribution

Use existing distribution or relationships to bring employers into the offering.

Coverage Verification

Maintain required coverage-related information within the administrative workflow.

Eligibility Administration

Use Lirvion’s administrative environment to support employee classes, status changes, and eligibility-related workflows.

Branded Experience

Present the market-facing experience in a way that supports the applicable partner model while Lirvion remains the underlying administrative platform.

The objective is not simply to put another product on the website. It is to bring an offering to market that has real administration behind it from the start.

Bring the market. Use the infrastructure

Lirvion provides the administrative foundation. Your organization brings the market, the relationship, and the distribution. The partner remains focused on employer acquisition, advisory relationships, and go-to-market execution while Lirvion supports the administration behind the offering.

  • Administrative Foundation — Use structured workflows instead of assembling them one by one.

  • Employer & Employee Visibility — Maintain clearer context across the arrangement lifecycle.

  • Branded Experience Options — Support a branded or co-branded market-facing experience where the selected partnership model permits it.

  • Connected Workflows — Keep eligibility, enrollment, coverage verification, and premium activity closer together.

  • Scalable Delivery — Build a more repeatable go-to-market model as employer volume grows.

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Bring the market. Use the infrastructure

Frequently asked questions

Launching the offering

Who can participate

Terminology, timing and readiness

Your market. Your relationships. Administration already behind it

You do not need to become the administrator to bring an ICHRA offering to market. Keep the relationship. Use the infrastructure. Build a model ready to grow.

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